Meet Your Maker: White Industries

Today’s rad “Meet Your Maker” ride was hosted by Petaluma-based White Industries, a renowned company that produces hubs, cogs and many other shiny bicycle components right in their own shop. (I’m fortunate enough to own one of their beautiful road hubs and a set of their sturdy platform pedals.)

After meeting up at 10AM at their headquarters, three large groups rolled out for either a 15, 30 or 50 mile ride through Marin. TBO, Pudu and I joined the latter ride and were whisked away on a fast-paced jaunt through Tomales (where we stopped for pastries), up Marshall Petaluma Road (I’d never climbed up from Hwy. 1, so that was a challenging treat), with a final ascent up Wilson Hill. Other local builders and companies from the MYM collective — including Rex Cycles, Paul Components, Falconer, Bruce Gordon, Inglis/Retrotec, Black Cat, Blue Collar — rolled along with us through the countryside flanked by their friends, spouses and colleagues.

Then we relaxed back at WI, snacking on tacos and drinking lots of cold Lagunitas beer — but the highlight of the day was getting a tour of the production facilities from founder Doug White himself. Thanks to White Industries and the rest of the MYM gang for organizing another stellar event!